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Ad of the cold

By 06.02.2020 No Comments

The cold can be useful. It can temper us. People run in the cold in light clothing, they take cold showers, they wash their face in the morning with cold water. That can all be useful. Yet people do not like the cold. But the fish do. Especially fish from Norway.

It’s all about temperature. Some fish only live in cold oceans of the Northern part of the world. Cold and clean waters of Norwegian fjords work perfectly for fish breeding.

In a new spot for Santa Bremor (our client in Belarus), we emphasized not only the usefulness of fish, but the usefulness of cold. In a sense, we made an ad for the cold.

To bring the idea to life, the creative team wanted to build a whole Norwegian city. And they did. They also created a massive snow salmon.