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Dove x Alyona Alyona ft. BBDO Ukraine: The World Needs Beauty

By 13.04.2021 No Comments

Someone came up with the idea that there is some framework you need to fit. For some reason, your waist, scars, weight, height, and even shoe size must be determined by someone and then evaluated.


In collaboration with Unilever Ukraine and Initiative Media Ukraine, we localized the global campaign ‘#ShowUs’ and called on all women to rethink their perception using the inspiring manifesto in the completely unretouched video featuring Alyona Alyona.