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Haikus for safety

By 08.06.2018 No Comments

Working with Toyota to keep Kyiv roads safe in the winter was already a rewarding task. Being recognized for it by the Kyiv International Advertising Festival is just the cherry on top. BBDO Ukraine won two bronze awards and were shortlisted once for Toyota Haiku, a radio project that helped get Kyiv drivers ready for winter driving. We used traditional Japanese poetry to give daily updates on the road conditions in the city, as well as emphasize the importance of staying attentive while navigating the city’s icy roads.

We’d tell you more, but you can just check out the case video below: