To be «in the topic» of what a person climbed into the network, and not the usual noise. That’s how we decided to introduce people to the new Lexus UX.
Based on the preferences of our audience, their favourite doughnut, their health promotion and weather, BBDO Ukraine have developed targeted videos. They, in a light and humorous form, talked about raisins — features — of Lexus UX.
So videos about Lexus UX appeared both where they were not expected to be seen, and in the context of a person’s request.