Competitive market
Ukrainians value convenience and therefore prefer crossovers offered by many manufacturers. Today, according to AUTO-Consulting, SUVs (AWD station wagons) occupy 75% of the Ukrainian market. Compared to last year, this segment has grown by 10%.
Challenge
Become the cream of the crop and be front of mind with consumers who can appreciate the benefits of Lexus RX in 10 seconds—as if they had already test-driven the car.
Decision
A series of short videos focused on the updated model’s features you want to use again and again: the boot capacity, backseat room, quiet hybrid engine, wireless charging, and hands-free boot opening system.
Lexus’s technologies and comfort become a habit—just like the videos.