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Look, an Elephant!

By 11.10.2018 No Comments

It’s right there, on the shelf. And it’s not just one. They’re everywhere. There’s one made of chips, another made of milk, and there’s a chocolate one over there. BBDO Ukraine developed the identity and naming for the first award for Silpo products – the Slon (Ukrainian for Elephant). And who got to choose the best Slons among hundreds of categories? The buyers themselves.