BACK TO NATURAL

YEAR

2021

IN THE WORLD OF ARTIFICIAL EMOTIONS

Hey, look around! Disposable tableware, artificial colourings. Plastic chairs, plastic emotions.

Do you feel that? We too. We also missed natural things, and that’s why we decided to challenge artificiality and popular sweet drinks. So together with JSC «Lidskoe pivo» we launched a new brand of natural lemonades.

MEET CHIILZ

A new product from «Lidskoe pivo» — natural malt-based lemonades — root beer and soda with original fresh flavors. We had to develop a brand whose vibe would be close and understandable to today’s young people looking towards a healthier and more natural way of living.

The essence and character of the new brand are reflected in the short resounding name —- Chiilz. Chiilz is about lightness, naturality and positivity. For those who are not afraid to be natural, who don’t try to please everyone, but simply enjoy life here and now.

THAT’S WHAT NATURALITY LOOKS LIKE

The Chiilz logo is handwritten, casual and easy, it conveys naturalness. Also we hid in it a smile, which adds playfulness and the right mood.

The main colors of the brand: original and unusual violet; white, symbolizing the purity and splashes of water; and green is a symbol of naturalness. Such a bright combination helps to stand out and emphasizes individuality. Another important element of corporate identity is the Chiilz wave — a special pattern of the brand, a wave of natural refreshment that covers you. Check out how it all works together in a bright merch.

We have created bright illustrations that immerse you in the atmosphere of chill, where everything is really carefree and easy, without any stress and no impurities. So that just by taking the can in hand, you can feel the freshness and relaxation.