DESIGN FOR DESIGN’S SAKE ISN’T DESIGN

DESIGN FOR DESIGN’S SAKE ISN’T DESIGN

Design Village is arguably the most important design event in Western Ukraine. And this year, BBDO Ukraine decided to promote it by illustrating why beauty alone doesn’t make good design. From ill-fitting t-shirts to a special font that doesn’t do its job, this year’s Design Village is a reminder that design for design’s sake isn’t design.