The media and blogs keep imposing some fictional beauty standards which appeal to billions of people, causing inner doubts and uncertainty.

Today, your appearance is considered to be too important: it’s hard to imagine a community where people don’t assess each other’s attractiveness.



The problem

Unilever Ukraine, together with Initiative Media Ukraine, contacted us after entering into an agreement with Alyona Alyona. Our key task was to strengthen Dove’s campaign with the key message ‘#ShowUs’ using the manifesto which sounds in the finale of the rapper’s music video.

The solution

In the manifesto, we told the story of an ordinary girl who for years has been taught not to accept her body and to limit herself in every way. But those days are gone, as now everyone can freely remain true to himself/herself and accept absolutely all of the body features. After all, your beauty is a personal thing.