EDITION ABOUT CHARLES BRIDGE

Client

SUN InBev

Year

2014

EDITION ABOUT CHARLES BRIDGE

In April of 2014, SUN InBev Ukraine and BBDO Ukraine presented special limited line of cans to the true fans of Czech beer Staropramen.

Each can is unique and represents one of the spans of the bridge from medieval statue on it — the guardian of the stone Charles Bridge, Prague’s business card. Each cantells one of the many legends associated with this place. Buyer may imagine himself as a sculptor, having its own bridge with several cans of Staropramen.