Visa and PrivatBank wanted to remind everyone who uses contactless payment that their world is limitless. It’s not just a trend or some whim, but the start of a totally worry-free life.
It’s not even a single story. It turned out that when you pay contactless with your smartphone in the metro, freedom becomes one hand greater. And that means more free time for your social life.
We wanted to showcase this new freedom created by Visa and PrivatBank not just in the metro (even though we used 11 stations to demonstrate it). We also created animated gifs and videos. Moreover, Visa and PrivatBank made a giveaway where people could create their own scenario about contactless payments.