First. Ukrainian. Great. Movie. Do you feel the tension? It just has to be successful! We have made every effort to this and we got the result — more than 100 000 people came to watch it in the first two days in the cinemas. How we received such results? Based on the story and the social context (armed conflict and the information war) we came to the idea of »Close your eyes. Peer into with the heart» and a simple, intuitive visual symbol of oppression which is black blindfold. For even greater immersion into the atmosphere, we have developed a blind version of the website that allows you to roam on the site, literally, with eyes closed.