It became really difficult to get people interested online. Everyone requires an individual approach. Communicating about the new UX in a usual way definitely would not be out of Lexus style. Therefore, we decided to be in one’s interests for the person who surfs the web.
We decided to introduce the new Lexus UX to everyone individually basing on his/her preferences, location, weather, favorite donut. Basing on targeting.
Even this case, we are targeting your interests. Surprised?
In 10 six-second videos we introduce people to Lexus UX features.
The UX model is young, daring (just as our young audience), so the communication is sincere, confident with a bit of joking. So that one immediately wants to get closer and have fun on the dance floor.