‘Um… well… I think you’re OK.’
Sharing one’s feelings is hard. It’s hard to find the words, compose yourself, rid yourself of shyness, doubt, and fear. It’s hard to say, ‘I love you.’
Actions are stronger than words
Together with LOVE YOU, we wanted to create a jewellery brand that would help people express their feelings, enabling them to say ‘I love you’ without uttering a single word. A gift that speaks for itself.
We love in different ways.
And we love different people.
We express our feelings with different words and in different ways.
And these feelings, this love—they are the most beautiful jewel out there.
Therefore, we made the confession itself the name of the brand.
We ended the phrase with an underline so that you could immediately write in the name of the person you are giving your heart to.
Love is graceful, delicate, and tender. Therefore, the identity is light, minimalist, and neat. Like a touch of love.
Love is a different thing to different people. And every one of us has a different colour for love.
There’s the light-blue love—gentle, sensual, and dreamy.
The dark-blue love is a thundering, sweeping hurricane of passion.
And then there’s the pink love—like a gentle kiss or an embrace. Like the warmth of your loved one.