Client
Love you
Year
2020
Problem
‘Um… well… I think you’re OK.’
Sharing one’s feelings is hard. It’s hard to find the words, compose yourself, rid yourself of shyness, doubt, and fear. It’s hard to say, ‘I love you.’
Task
Actions are stronger than words
Together with LOVE YOU, we wanted to create a jewellery brand that would help people express their feelings, enabling them to say ‘I love you’ without uttering a single word. A gift that speaks for itself.
Naming
We love in different ways.
And we love different people.
We express our feelings with different words and in different ways.
And these feelings, this love—they are the most beautiful jewel out there.
Therefore, we made the confession itself the name of the brand.
LOVE YOU
Irene
Bunny
Mom
my star
daughter
We ended the phrase with an underline so that you could immediately write in the name of the person you are giving your heart to.
Identity
Love is graceful, delicate, and tender. Therefore, the identity is light, minimalist, and neat. Like a touch of love.
Colours
Love is a different thing to different people. And every one of us has a different colour for love.
There’s the light-blue love—gentle, sensual, and dreamy.
The dark-blue love is a thundering, sweeping hurricane of passion.
And then there’s the pink love—like a gentle kiss or an embrace. Like the warmth of your loved one.
