Due to obstacles of hardware retailer market, it’s impossible to highlight Eldorado among others using just communication tools. So we decided to work with the core of Eldorado brand. We developed new positioning and added extra services. Eldorado does not leave the buyer immediately after purchase anymore, as most retailers, but provides to them lifetime-service. Based on the new positioning we also developed a new identity and new communication platform «It’s great we bought in Eldorado».