This is something wider, than ordinary limited edition beer packaging. Let us introduce you packvertising – concept, where story and design finally meet each other. Story — is what Stella Artois stands for. And traditionally Stella Artois support Cannes Film Festival. So we show a story happened somewhere in Cannes in 4 parts – a part for each can. Accidents, unexpected twists, chase, drama, beautiful woman, kiss at final and even a helicopter – well, it’s almost a film on cans, actually. But no more words — meet Cannes cans and enjoy Stella Artois.