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The Car Whose Only Competition Is Itself

By 06.04.2018 No Comments

The Toyota Hilux was introduced in 1968. Fifty years later, it’s known as the world’s most indestructible car. And after half a century on top, we realized that there’s only one truck who can compete with the unbreakable Toyota Hilux — another Toyota Hilux. Introducing BBDO Ukraine’s newest campaign for a legendary workhorse.